NIKE + NBA
A connected experience to celebrate Nike + NBA's new partnership with fans around the world.
ROLE: UX LEAD
A real-time game experience accessed by tapping phones to jerseys.
Brainstorms and Workshops
Athlete Experience Inspired Digital Strategy
Rapid Iterations and Sketches
A connection between athlete and fans, pre-game to post, from anywhere in the world.
Experience IA and Functional Specifications
Apple's First NFC Experience