ALewis-UX-Nike-NBA-Header

NIKE + NBA

A connected experience to celebrate Nike + NBA's new partnership with fans around the world. 

ROLE: UX LEAD

A real-time game experience accessed by tapping phones to jerseys.

ALewis-UX-Nike-NBA-Workshops

Brainstorms and Workshops

ALewis-UX-Nike-NBA-ExperienceStrategy

Athlete Experience Inspired Digital Strategy

ALewis-UX-Nike-NBA-Sketches

Rapid Iterations and Sketches

A connection between athlete and fans, pre-game to post, from anywhere in the world.

ALewis-UX-Nike-NBA-IA-Functional-Specifications

Experience IA and Functional Specifications

ALewis-UX-Nike-NBA-Wireframes

Wireframes

ALewis-UX-Nike-NBA-Design-Mockup

Apple's First NFC Experience

Go Bulls!