NIKE + NBA

A connected experience to celebrate Nike + NBA's new partnereship with fans around the world. 

ROLE: UX LEAD

A real-time game experience accessed by tapping phones to jerseys.

Brainstorms and Workshops

Athlete Experience Inspired Digital Strategy

Rapid Iterations and Sketches

A connection between athlete and fans, pre-game to post, from anywhere in the world.

Experience IA and Functional Specifications

Wireframes

Apple's First NFC Experience

Go Bulls!