MAYBELLINE — BROW PLAY STUDIO — AR TRY-ON TOOL
A way for users to participate in the trial and error nature of makeup purchases — earlier in the funnel than is typical for a non-DTC brand.
ROLE: UX DIRECTOR & MAKER
A clear and simple virtual try-on tool powered by augmented reality, grounded in education, and ending with a multi-retailer commerce recommendation.
User Mindsets and Journeys
Virtual Try-On Tools Audit
A tool added to holistic work done across Maybelline’s site that continues to roll out across markets.
MAYBELLINE — GLOBAL WEBSITE DEVELOPMENT
An assessment — the original site delivered an editorial experience to a crowd expecting commerce.
Qualitative and Quantitative User Research
Quick Sketches and Brainstorming
Organic Qualitative Research at MNY Events
A discovered and defined set of user expectations, mindsets, and goals.
Desk Research and Experience Audits
Experience Insights + Collaboration with Brand Strategy
Experience Maps and Strategic Journey Creation
An experience strategy that defines impact and helps prioritize.
Experience Strategy with Data collaboration
SEO Forward Information Architecture
An experience designed to deliver on user and business goals.
User Mindsets + Strategic Content Hierarchy
User Stories and Functional Specifications