ALewis-Maybelline-Brow-Tool-UX

MAYBELLINE — BROW PLAY STUDIO — AR TRY-ON TOOL

A way for users to participate in the trial and error nature of makeup purchases — earlier in the funnel than is typical for a non-DTC brand.

ROLE: UX DIRECTOR & MAKER  

A clear and simple virtual try-on tool powered by augmented reality, grounded in education, and ending with a multi-retailer commerce recommendation.

User Journeys and Mindsets for Maybelline Brow Tool

User Mindsets and Journeys

Screenshots of Virtual Try-on Tools in Use for Competitive Audit

Virtual Try-On Tools Audit

ALewis-Maybelline-Brow-Wireframes

Wireframes

A tool added to holistic work done across Maybelline’s site that continues to roll out across markets.

ALewis-UX-Maybelline-Site

MAYBELLINE — GLOBAL WEBSITE DEVELOPMENT

An assessment — the original site delivered an editorial experience to a crowd expecting commerce. 

Images of user testing documentation

Qualitative and Quantitative User Research

Images of sketches for digital design ideas

Quick Sketches and Brainstorming

Image of Maybelline Ambassadors in a group

Organic Qualitative Research at MNY Events

A discovered and defined set of user expectations, mindsets, and goals.

Screenshots of beauty websites with expereince call outs

Desk Research and Experience Audits

Experience strategy documentation

Experience Insights + Collaboration with Brand Strategy

Snippet of an Experience Map for Maybelline Rewards

Experience Maps and Strategic Journey Creation

An experience strategy that defines impact and helps prioritize.

Data supporting experience strategy

Experience Strategy with Data collaboration

ALewis-Maybelline-Architecture

SEO Forward Information Architecture

Experience promises are a reminder what the site should deliver to users

Experience Principles

An experience designed to deliver on user and business goals.

UX skeleton hierarchy of Maybelline's site homepage

User Mindsets + Strategic Content Hierarchy

ALewis-Maybelline-Home-Wireframes

Wireframes

User stories and functional specifications for Maybelline's website

User Stories and Functional Specifications

Explore live aspects now on Maybelline.com. Or find individual links below.

Virtual Brow Tool and More (Coming Soon)

Shop All and PDP (Coming Soon)

Tips & Trends and Content Detail Templates (Coming Soon)