A gym scene is shown behind two app screens.

BLINK FITNESS 

A digital strategy and experience that complements and enhances brick and morter gym memberships.

ROLE: UX DIRECTOR & MAKER 

A fully agile, multi-discipline team running in one week sprints.

Blink_App_UX_ComptitiveAudit

Competitive and Experience Audits + Insights

Blink_App_UX_UserResearch

Qualitative and Quantitative User Research

Blink_App_UX_Workshops

Design Workshops and Brainstorms

A strategic and consistent crossover between data, design, and development to create personalized app experiences.

Blink_App_UX_Sketches

Sketches and Prototypes

Blink_App_UX_UserStories

Wireframes and Usability Testing

Blink_App_UX_FeedAlgorithm

Content Strategy

Resulting in an app with a strategic backend, continually updated with current usage insights.

Blink_App_UX_UserJourneys

User Journeys and Experience Innovation

Blink_App_UX_Personalization

User Mindets/Behavior and Personalization Rules

Blink_App_UX_Wireframes

Wireframes and Usability Testing

Try the top level prototype below or download the 5 star rated app in the App Store / Google Play.