AdAge
BRIEF Create an app that caters to readers on the go
ROLE UX Lead, UI Lead
FIG COMPANY / ADAGE
AdAge
BRIEF Create an app that caters to readers on the go
ROLE UX Lead, UI Lead
FIG COMPANY / ADAGE
AdAge tasked us with building the first digital entity after a complete editorial redesign. Our approach included the first successful integration of AdAge's sister brand, Creativity and a new way to save & read articles offline.
My personal highlights were designing 35 variations of navigation in 2 days and convincing the dev team to top align headlines and bottom align body copy, making it the first newsreader to have consistent margins and ideal scanability.
AdAge tasked us with building the first digital entity after a complete editorial redesign. Our approach included the first successful integration of AdAge's sister brand, Creativity and a new way to save & read articles offline.
My personal highlights were designing 35 variations of navigation in 2 days and convincing the dev team to top align headlines and bottom align body copy, making it the first newsreader to have consistent margins and ideal scanability.
Adage was an excellent client to work with — appreciating the nuances of design is rare from a client, but it really helped us iron out the details in a quick and iterative way.
Adage was an excellent client to work with — appreciating the nuances of design is extraordinary from a client and it really helped us iron out the details in a quick and iterative way.