Hub Group Trucking
BRIEF Develop a streamlined driver pickup/delivery application
ROLE UX Lead, UI Lead
FIG / HUB GROUP
Hub Group Trucking
BRIEF Develop a streamlined driver pickup/delivery application
ROLE UX Lead, UI Lead
FIG / HUB GROUP
Our goal was to give Hub Group truck drivers more control of their daily tasks and provide clear, dynamic logistical information. We defined patterns that made complex info scanable and gave drivers the power to complete tasks quickly. All in a dark UI for higher contrast on the road.
Our goal was to give Hub Group truck drivers more control of their daily tasks and provide clear, dynamic logistical information. We defined patterns that made complex info scanable and gave drivers the power to complete tasks quickly. All in a dark UI for higher contrast on the road.
We had a great time talking to truck drivers and finding out about their professional lives and translating that into an app that solves their daily pain points. And we did it with a dark UI, which at the time was a little out of the box.
We had a great time talking to truck drivers and finding out about their professional lives and translating that into an app that solves their daily pain points. And we did it with a dark UI, which at the time was a little out of the box.