Hub Group Trucking

BRIEF    Develop a streamlined driver pickup/delivery application

ROLE   UX Lead, UI Lead

FIG / HUB GROUP

Hub Group Trucking

BRIEF    Develop a streamlined driver pickup/delivery application

ROLE   UX Lead, UI Lead

FIG / HUB GROUP

Our goal was to give Hub Group truck drivers more control of their daily tasks and provide clear, dynamic logistical information. We defined patterns that made complex info scanable and gave drivers the power to complete tasks quickly. All in a dark UI for higher contrast on the road. 

Our goal was to give Hub Group truck drivers more control of their daily tasks and provide clear, dynamic logistical information. We defined patterns that made complex info scanable and gave drivers the power to complete tasks quickly. All in a dark UI for higher contrast on the road. 

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We had a great time talking to truck drivers and finding out about their professional lives and translating that into an app that solves their daily pain points. And we did it with a dark UI, which at the time was a little out of the box. 

We had a great time talking to truck drivers and finding out about their professional lives and translating that into an app that solves their daily pain points. And we did it with a dark UI, which at the time was a little out of the box.